Michael Ball and Alfie Boe – Together Again.

Following the rip-roaring success of their first collaborative LP Together Michael Ball and Alfie Boe are back to pick up where they left off. With sales of over 600,000, double platinum certification and even clinching the Christmas number one spot with Together it’s no surprise to see the duo back with Together Again (see what they did there?); a fresh offering of their favourite songs from film and theatre land.

Suave and suited, the gents launched the album in spectacular style on Tuesday with an appearance on the One Show before being whisked by motorbike to Soho’s exclusive Groucho club for an intimate Press Preview of some album tracks and some creative chatter with compere Matt Everitt on creating an unashamedly musical theatre album!

In a musical landscape of djs, one hit wonders and artists you have never heard of topping the charts, having two crooners join forces to such commercial acclaim in 2017 has caught the music industry off guard. As the Press Preview crowd sipped their Malbec and were delightfully regaled off tales of life on the road with Ball and Boe, it dawns on you that the duo have filled a void in the charts that no one knew was missing. The album has no gimmicks, it isn’t sung in Spanish, it has no rap chorus and you won’t hear it on Radio 1, but just watch it sell by the bucket load and achieve red hot box office sales for the tour.

This time round the industry has woke up the commercial potential of the album and every effort has been made to make it bigger than the last! There is a huge market for the big show stopping tunes the duo delivers with gusto and genuine warmth and affection for the brand of easy going friendship and friendly banter they have to offer. In an era of throwaway chart hits with no longevity, Together Again offers charm, sincerity and warmth. They perform timeless songs which resonate with us and have stuck around from their original stage débuts. Expect this album to outsell its predecessor by a country mile! www.ballandboe.com

CHRISTOPHER HALL

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